Welcome
to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual International Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

            
News & Events
October 31, 2026
Natalie Kvachantiradze, Chairperson of the Georgian Tourism Association and Teona Nemsitsveridze, Head of Standards Committee GTA, as a speakers at the Global Tourism Forum Annual Meeting 2026. Ms Kvachantiradze will join the session Green and Climate-Resilient Tourism Investment, bringing a national association’s perspective on building climate resilience into a growing destination’s tourism economy. Ms Nemsitsveridze will join the panel Hospitality Investment and Destination Development, bringing a perspective on how quality standards underpin investor confidence in emerging destinations. Royal Museum of Fine Arts of Belgium, Brussels, 9–10 November 2026
October 18, 2026
Members of Georgian Tourism Association and Hospitality Professionals Explore Innovation and Best Practices in Bavaria, Germany From 11–16 October 2026, a Georgian delegation took part in the Bayern – Fit for Partnership programme in Bavaria, Germany, focusing on the hotel and restaurant industry. The visit provided Georgian participants with an opportunity to explore German expertise, innovative technologies, high-quality products, and modern solutions for the hospitality sector.Special Thanks to Deutsche Wirtschaftsvereinigung - DWV -,Organization „Bayern International“ and "Bavarian Ministry of Economic Affairs, Regional Development and Energy" for the invitation and great partnership.
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