Welcome
to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

          
News & Events
April 23, 2026
The Georgian Tourism Association is organizing a 6-month project "Knowledge Marathon for Tourism Professionals". As part of the project, a training was held on April 23, on the topic: AI in Everyday Life" - Increase your efficiency in everyday life using AI tools. Since its inception, 273 tourism professionals have undergone training within the framework of the marathon. For 6 months, it is planned to hold monthly training sessions on various topics together with partner organizations.
April 20, 2026
Georgian Tourism Association together with 19 member organization participated to the international KACKAR Tourism Fair, in Rize, Turkiye, 17-19 of April, 2026. https://kackarturizmfuari.com/ Representing the tourism sector from all over the world International KAÇKAR Tourism Fair where participants met together, tourism destinations, hotels, travel agencies and various tourism services.
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