Welcome
to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual International Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

            
News & Events
September 27, 2026
GTA & Members at the Istanbul Tourism Fair 2026, Türkiye. On 24–25 September 2026, the Georgian Tourism Association -GTA together with its member companies, participated in the Istanbul Tourism Fair. The event brought together tourism professionals, destinations, tour operators, travel companies and industry leaders from across the region and beyond, creating valuable opportunities for B2B meetings, new partnerships and international cooperation. GTA’s participation supported the promotion of Georgia as a tourism destination, strengthened connections with international tourism markets, and created new opportunities for cooperation between Georgian and international tourism businesses. We are proud to represent Georgia and our members on an international platform and look forward to turning these new connections into long-term partnerships and joint tourism initiatives. Georgian Tourism Association (GTA) sincerely thanks TÜRSAB – Association of Turkish Travel Agencies for its valuable support, warm hospitality and cooperation during the International Istanbul Tourism Fair 2026.
September 17, 2026
CAREC Tourism Working Group Meeting| Uzbekistan 🇺🇿 From 9–11 September 2026, Georgian Tourism Association (GTA) and Georgian Tourism National Administration (GNTA) participated in the CAREC Tourism Working Group Meeting in Tashkent and Samarkand, Uzbekistan, supported by the Asian Development Bank (ADB). The visit included discussions on regional cooperation, tourism development, the work program under the regional technical assistance on Sustainable Tourism, Services Trade and opportunities to strengthen connectivity and partnerships among CAREC countries. Visit to the UN Tourism Academy | Samarkand
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