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to the official site of Georgian Tourism Association (GTA)
Sustainable Tourism for Sustainable Country
Georgian Tourism Association
Georgian Tourism Association (GTA) 
Georgian Tourism Association (GTA) is an organization of Private Tourism Companies, Hotels, Wine Companies, Transport, Airlines, and VET Colleges in Georgia. The association was founded in 2006 to promote the cooperation between the tourism companies cooperation between the private and public sectors, sustainable tourism development in Georgia, accessibility of tourism information and country marketing, capacity building, and quality management for tourism services. Georgian Tourism Association works on product development in incoming, domestic, and outgoing tourism.  
Every tourism company with legal business practices is invited to become a member. 
Georgian Tourism Association signed of UNWTO Global Code of Ethics for Tourism on 4 April 2017 
Georgian Tourism Association is awarded Certificate GEO002202409C240987 Cluster Management Excellence Label BRONZE – Striving for Cluster Excellence by the European Secretariat for Cluster Analysis (ESCA) and European Cluster Excellence Initiative (ECEI), The certificate is until on October 31st, 2026.
GTA Annual Conference STANDARDS IN TOURISM, https://standardsintourism.ge/

            
News & Events
August 20, 2026
First Uzbekistan–Georgia Tourism Forum | Samarkand, 17 August 2026 The first Uzbekistan–Georgia Tourism Forum, held in the historic city of Samarkand, brought together tourism professionals, industry leaders, and representatives of tourism organizations from both countries, 17 August/2026. Members of the Georgian Tourism Association (GTA) participated in the forum to strengthen cooperation between Uzbekistan and Georgia, develop new tourism products, expand B2B partnerships, and create new opportunities for the tourism industry.
August 19, 2026
GTA Member Travel Companies Explored Uzbekistan At the invitation of the Uzbekistan Tourism Committee, representatives of the member travel companies of the Georgian Tourism Association (GTA) participated in a familiarization trip to Uzbekistan, visiting the country's two iconic destinations – Tashkent and Samarkand, 14-17/08/2026. The program provided an excellent opportunity to explore Uzbekistan's tourism products, cultural heritage, accommodation facilities, gastronomy, and hospitality industry while establishing new professional connections and strengthening existing partnerships.
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